Use good list-management practices to avoid being blacklisted by ISPs and anti-spam groups.
Here are a few tips for managing your email lists.
- Don’t send marketing emails unless the recipients gave you permission.
- Some emails will bounce. There are two bounce types: a soft bounce means the recipient was temporarily unavailable, and a hard bounce means the email was undeliverable. Remove hard bounces immediately, because if you keep sending emails to a server after it has told you the email doesn’t exist, they may block your future messages.
- If an email soft bounces three campaigns in a row, it’s best practice to clean it from your list. If you send daily emails, you may want to wait longer to see if the bounce reason is resolved.
- Unsubscribe requests should be handled immediately.