Design Jargon for beginners

CMYK = Cyan, Magenta, Yellow, Black (K) — this is the four colors used in offset printing. Each color is traditionally printed on a separate color plate, with a different screen rotation. When layed or printed on top of each other it forms a dot pattern seen in printing. Think Lichtenstein prints where pictures are made up of dots. The dot pattern can be seen with a tool called a loupe.

RGB = Red Green Blue. Which is used in screen (web, presentations, LED light shows/projections or anything not printed on an offset printing press)

A spot color is custom mix of ink/color that is printed on it’s own color separation plate. It can also be a varnish or gloss plate.

More Jargon coming soon….

UX Design Notes:

UX Design is all about iteration, and design that thinks about humans first. The different problems that a design can solve and ways that people interact that will make the best product.

  1. user research
    qualitative and quantitative. what the competition has and doesn’t have
  2. analysis
    looking at data and desciding on direction
  3. design (wireframe)
    does it fit on a mobile device?
    does it work in touch mode?
  4. prototype
    implementation of idea. do people understand and want to use it?
  5. user testing
    evaluating user feedback


What is a wireframe? It’s a skeletal 2D model using lines boxes to represent an image or set of images which displays the functional elements of a website or page / app, which is typically used for planning a site’s structure ad functionality.

A tool  for communication of a mockup.

Why spend time wireframming?

It’s easy
  • anyone can do it
  • even advanced wireframing techniques are easy to pick up
User testing
  • can show high or lo-fi frames to get users to understand your idea early on
  • participants can still behave the same way as the would with the real product
  • Return on Investment can be in the millions of dollars. Better to learn on paper before sinking money into rebuilding it.
To communicate ideas
  • its easier to show than to tell
  • doing the thing is the thing, not talking about doing the thing.
To try new ideas
  • it’s cheap & easy to try wild things
  • you can try multiple ideas, because your first idea may not be the best idea.
To narrow down ideas to the best one
  • you can see why some ideas may not work
  • can stat to visualize concepts and interaction problems and make solutions
  • you can get feedback quickly and easily.