Client wanted a skull and brain for the logo. This is an unused logo option that I liked. “The brainy borough”is nicknamed for the previous occupants who where famous writers, artists and poets. I tried to give this version a shakespeare type of feel, reminiscent of the play Othello. I liked the way the word brainy kind of formed the bottom of the teeth.

This started off as a little thumbnail. Concept being the word rodeo evokes a bull + rider. I may expand it out into a brand concept for western clothing or accessories.